PITCH IDEA
This is an idea we love and pitched - but did not end up being run by the client.
PROJECT
BIG FEELS
BACKGROUND
Like most Sony products, the Bravia big screen TV is significantly pricier than its nearest competitors. However, there is very little to differentiate the Bravia itself in terms of features. Absent a practical edge, we must find an emotional angle to justify the Sony Bravia’s luxury price tag to a growing, increasingly wealthy South-East Asian population.
The Big Idea
A Sony Bravia is much more than just the sum of its specs and features.
It’s the final, crucial link between creator and audience. The vital conduit for the filmmaker’s intent to touch hearts, inspire awe and deliver...
How real and how big are the feels we can get from a Sony Bravia?
We created viewer research to find out...
