PITCH IDEA
This is an idea we love and pitched - but did not end up being run by the client.
PROJECT
PROJECT
XBOX SQUINT
BACKGROUND
XBox Live has a Gold paid membership service which offers additional features, games and more. Our brief was to drive awareness, trial and subscription to XBox Live Gold.
Instead of a regular trial, we decided to make one that's more... interesting
Rather than a trial that just asks users to ‘Try this for 2 months, see if you like it’ - we wanted one that has more potential to generate some fun, hilarious content and PR stories.
Our idea is below...
Gamers are naturally conditioned to try and ‘game’ the system. To find exploits and hidden advantages. Seeking that elusive ‘I WIN’ button.
This usually carries over into real life – they’ll try and bend the rules as far as they would go… sometimes just to see what would happen.
With that in mind, allow us to introduce…
Try Xbox Live Gold – FREE for an unlimited duration
But the resolution will be lowered every fortnight. Until each object is made up of no more than 30 pixels.
You can bet gamers will try and exploit this to the fullest – and much hilarity will ensue
Imagine the headlines it will generate
