I had the opportunity to art direct, prop style, and photograph one of the first books highlighting CBD’s healing and non-psychoactive properties with DIY recipes and self-care rituals in CBD Oil: Everyday Secrets: A Lifestyle Guide to Hemp-Derived Health and Wellness by Gretchen Lidicker.
The scientific verdict was out on CBD and its benefits; however, the accessibility and knowledge of using it had yet to be explored. I packaged the book’s insights and recipes with a bold color palette, assertive lighting, and modern, feminine props to increase its approachability and elevate CBD’s hippie stereotype.
Here are several selects from the book.