The Summer Hunter
Redesign of the responsive website The Summer Hunter. A digital platform where summer is not just a season, it is a state of mind. And that solar vibe overflows everything on the site.
Website
Art Direction & UX / Interface Design
2019
Introduction
What makes The Summer Hunter's content so engaging is the ability to translate that light, contemporary, sun look into original and authentic branded content projects.
Summer is not just a season, it is a state of mind. And this solar vibe overflows everything we do, be it the inspiring stories we tell on our platform, or the editorial solutions tailored for brands in on and offline projects.
Colors
The color palette chosen is based on the brand manual and the entire solar universe that The Summer Hunter platform has.
Typography
The choice of typography was one of the most important things in this project, to communicate and inspire and to attract and retain the attention of readers and customers. Make it more visual and fluid, transmitting the solar and contemporary climate also in navigation.
