PROJECT
Blur the Boundaries (brand identity design)
BACKGROUND
Mojo Nomad is part of a new wave of increasingly popular co-living spaces which combine accommodations with work spaces and community areas. Our task was to shape a brand-new identity which sets Mojo Nomad apart as it entered this industry.
SOLUTION
The visual and verbal identity we created for Mojo Nomad is called Blur the Boundaries. It captures how Mojo Nomad blends Stay, Work & Play together to meet the changing needs of its globe-trotting guests.
It also reflects the mindsets of the guests themselves, who are ever eager to bring down barriers and better understand the cultures and lifestyles of their fellow guests - as well as that of the local communities at their travel destinations.
Vibrant, fresh and fun - Mojo Nomad’s new identity helped it stand out among competitors which have mostly opted for a much more restrained aesthetic and tone.
