Just ahead of World Multiple Sclerosis (MS) Day (May 30), Celgene and the Multiple Sclerosis Association of America (MSAA)
launched MS MindShift: A New View of MS – to educate about the critical role the brain plays in the disease and
what people living with MS can do to keep their brain as healthy.

The campaign hosted educational events featuring the MS MindShift Brain Bulb hot air balloon where
people could take free balloon rides and elevate the importance of having a brain first perspective in MS.