DIAMOND ERA 59FIFTY - THE REBIRTH OF COOL
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The Challenge: Communicate the cooling benefits of the new, lighter, more breathable, high-performance Diamond Era 59FIFTY baseball cap in retail.
The Solution: Use the medium as the message - put the product front and center on an infrared-inspired graphic background that brings to life the cooling benefits of the New Diamond Era 59FIFTY.
Crédits:
Creative Director: Brandon Drew Jordan Pierce
Copywritter: Nicholas Paget
Art Director: Jean-Daniel Petit
Designer: Françoise Cournoyer
