«Родниковое поле» - это современное хозяйство с роботизированной молочной фермой. Поэтому при разработке дизайна упаковки для молочной продукции был сделан акцент на современность, лаконичность и чистоту. Такой подход к дизайну несомненно выделит продукты «Родникового поля» среди огромного количества типичных деревенских пейзажей, которые так «приелись» российскому потребителю.
Spring Field is a modern farm with a robotic dairy farm. Therefore, when developing the packaging design for dairy products, emphasis was placed on modernity, conciseness and cleanliness. Such an approach to design necessarily distinguishes the products of the Spring Field among a huge number of typical rural landscapes that are so "fed up" to the Russian consumer.
Spring Field is a modern farm with a robotic dairy farm. Therefore, when developing the packaging design for dairy products, emphasis was placed on modernity, conciseness and cleanliness. Such an approach to design necessarily distinguishes the products of the Spring Field among a huge number of typical rural landscapes that are so "fed up" to the Russian consumer.
Логотип выполнен в форме круга и напоминает эмблему, такая форма подсознательно ассоциируется с традиционностью и качеством. В основу логотипа заложен образ поля, над которым взошло солнце. Несмотря на современное прочтение такого традиционного образа, именно изображение поля напоминает потребителям о преемственности фермерского хозяйства.
The logo is made in the shape of a circle and resembles an emblem, this form is subconsciously associated with tradition and quality. The logo is based on the image of a field above which the sun has risen. Despite the modern perception of such a traditional image, it is the image of the field that reminds consumers of the continuity of the farm.
The logo is made in the shape of a circle and resembles an emblem, this form is subconsciously associated with tradition and quality. The logo is based on the image of a field above which the sun has risen. Despite the modern perception of such a traditional image, it is the image of the field that reminds consumers of the continuity of the farm.
Нами также была разработана цветовая дифференциация по типу продукта, так как у производителя довольно большая ассортиментная матрица, которая дополняется по сей день. Так, каждый продукт получил свой собственный цветовой код. В целом, дизайн-систему, разработанную для «Родникового поля», можно назвать достаточно гибкой, поскольку концепция минималистичная и построена на простых формах.
We also developed color differentiation according to the type of product, since the manufacturer has a rather large assortment matrix, which is still being supplemented. So, each product received its own color code. In general, the design system developed for the Spring Field can be called quite flexible, since the concept is minimalistic and built on simple forms.
We also developed color differentiation according to the type of product, since the manufacturer has a rather large assortment matrix, which is still being supplemented. So, each product received its own color code. In general, the design system developed for the Spring Field can be called quite flexible, since the concept is minimalistic and built on simple forms.
В результате проведенных работ новая продукция была очень хорошо встречена потребителями и охотно принимается торговыми сетями на реализацию.
As a result of the work, new products were very well received by consumers and are readily accepted by sales chains for sale.
As a result of the work, new products were very well received by consumers and are readily accepted by sales chains for sale.
