The first project was to develop a strategy and redesign the homepage and navigation. Before designing or wireframing, I did a deep dive into the analytics of the site and the backend structure. I built digital marketing and web strategies based on that data and proven testing. Behind the scenes: I established SEO and implementation strategies, including keyword research and analyzing search query data. This also further included leading web content strategy. And I integrated digital marketing and web content to achieve inbound goals while creating a great user experience.