The A.R.M. team called us to create four 3D animated music videos for their anti-bullying campaign to run over the days of the Pathfinders' Club World Camporee in 2019.

Client: Adventist Risk Management Inc.  |​​​​​​​  Directors: Loabim Vieira, Gabriel Ferreira  |  Animators: Edgar Lopes, Antonio Souza

Modelling: Antonio Souza, Edgar Lopes  |  Look Development: Antonio Souza, Gabriel Ferreira
Script and Storyboards: Jonathas Witt  |  Jingle: Dynan Mello  |  Singer: Debora Tambunan

We had a tight schedule, so we decided to go minimalistic.
We created a world consisting of geometric toys. And simple animations made the job.

The four main characters, who are Pathfinders, wear this very simple triangular scarf in the neck all the time. They have peculiarities that represent the diversity in a World Camporee. Defending diversity is a key aspect to stop bullying.

"You're no trash! That little piece of paper with bad words is"  - Anonymous

We told stories that took place in the city, the neighbourhood, the school and the park.
We did a hero shot in almost all locations for the campaign titles.

In the second and third videos, we told a story about bullying in the school.

Each character suffering in one story chose to be a hero in another story.

Just as the bully can be and affect anyone, anyone can do something to stop it!

All 4 videos ended with the friends having a good time together.
And in the last video, the parties made peace by playing football.

The camping moment below was the only night shot.

Bye! See you!