When playing the claw machine, it’s often not easy to catch something, but on the chance it does, it feels like a triumph of great luck. In this concept, the claw machine is shown to have successfully caught a product that is on sale. It represents how this sale is a special opportunity that does not come by often, instilling a sense of urgency that encourages customers to not miss out on buying. The colour palettes used in this key visual are of vibrant and bright hues, continuing the trend of fun and colourful designs that appeal to a young and energetic target audience.