Rethink Music Branding & Identity
Market research, brand formulation, identity design, inaugural treatment, art direction.
Market research, brand formulation, identity design, inaugural treatment, art direction.
In association with Harvard University's Berkman Center for Internet & Society and Harvard Business School, Rethink Music will examine the business and rights challenges facing the music industry in the digital era and formulate solutions to promote the creation and distribution of new music and other creative works.
Application.
Basic mark.
Variation.
Partnership.
Iteration.
