Kia projects
For the market launch of the brand new cee'd models from Kia Motors Europe LA RED carried out an extensive digital campaign for 25 markets. In close cooperation with agency gürtlerbachmann, responsible for the classical part, a consistent strategy was developed. Digital centrepiece was an interactive 360-degree-video accompanied by a campaign special on the website as well as social media communication, mobile pages and apps for smartphones and tablets.
Agency: LA RED
my tasks: design of communication mediums and coordination of implementation
