Adding Personality to my Personal Brand
As a designer in academia, I'm primarily comfortable with clean, sleek and minimal design. I wanted to inject some personality into my personal brand so that it feels like a more accurate representation of who I am.
I crafted the logotype by hand in Illustrator and added the texture in Procreate. The pop of color and repeated round shapes juxtapose the otherwise sharp edges and B&W dominant color palette of my website. Visit my website to see it in action!