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Brief
Design a brand identity system based on the brand blueprint provided and propose their brand style. Conceptualise, develop and implement the brand identity system.
Brand Drivers
1. Creating a productive and conducive environment
2. Building a creative community
3. Providing a network to grow and be inspired for personal and professional growth
4. Innovative collaborators for learning
Brand Positioning
Assembly is an up-and-coming collaborative workspace and organisation that bridges the gap between the current and future workplace. Galvanising and revolutionising the landscape where entrepreneurs, freelancers, startups, small businesses and large enterprises network ― Assembly provides shared workspaces to create a stimulating environment, foster personal connections and spark opportunities that supports and empowers this thriving community.
Brand Personality
Team player, Free & Open-minded
Brand Tonality/Tone of Voice
Single-minded, Welcoming & Supportive
Background
Co-working is the new emerging market of sharing and working. With the rise of freelancers, entrepreneurs and corporates in the workforce, the shift towards co-working and other flexible workspace options will continue to play an important role in how and where these individuals work. Taking this as a fictitious brief, the client, Assembly wants to create a shared working space of belonging made accessible and sustainable.
A brand identity for the introduction of this company to the Southeast Asia region is required. Consider the multiple locations within the region, space design and community that will engage and appeal to this part of the world.
