15/03
BRIEF
The State of Geneva and the Foreigners Integration Office wanted to encourage foreigners living in Geneva for more than 8 years to vote on the 15th of March 2020 to elect the representatives in their communes.
The State of Geneva and the Foreigners Integration Office wanted to encourage foreigners living in Geneva for more than 8 years to vote on the 15th of March 2020 to elect the representatives in their communes.
DESIGN SOLUTION
Communicate to a foreign audience who is not familiar with politics requires simplicity and efficiency. The idea of mixing the date with the voting form express the two at the same time: On the 15th of march: Let’s vote for our commune! The campaign is declined in 5 languages and colors to be very readable in the streets of Geneva as F4 posters.
Communicate to a foreign audience who is not familiar with politics requires simplicity and efficiency. The idea of mixing the date with the voting form express the two at the same time: On the 15th of march: Let’s vote for our commune! The campaign is declined in 5 languages and colors to be very readable in the streets of Geneva as F4 posters.
CULTURAL CONTEXT
Voting in Switzerland is a civic right and a chance. Swiss people can express themselves on almost every subjects. Foreigners living for more than 8 years in Switzerland can vote in their commune.
Voting in Switzerland is a civic right and a chance. Swiss people can express themselves on almost every subjects. Foreigners living for more than 8 years in Switzerland can vote in their commune.
