The image of spelt coffee is not too good. Hans Zauner tries to change that. He is growing organic spelt on his farm in Austria and produces self-roasted spelt-coffee from it. The specialty without caffeine is available in three different variations: Freifeld (pure), Zimtfeld (with cinnamon), Gruenfeld (with "cardamom").

In close cooperation with Sven Gabriel the corporate design for Hans Zauner's company rösterreich was carried out, covering logo, packaging as well as an animated movie, flyers and displays.