Time for a new look: Simply look at the webcam, record a short video and then be the star in one out eight different movies - each one featuring the AXE Girls creating an individual hairstyle for you - "Site of the day" on theFWA.com!

Four AXE HAIR Styles (Smart Look, Skater Look, Wild Style und Spiked-Up Look) were available and in addition four "Fail-hairstyles" could be chosen (Pottschnitt, Vokuhila, Dauerwelle, Punk). Due to professional Video-in-Video-Mapping it was a very realistic and funny experience. Nice viral effect: users sent out their movies extensively to their friends.

Further information on the development of the website were published in the german Weave 2012/03.