Este proyecto pretendía destacar el alma joven y la dinámica de la empresa Oh, My Mug!, una cafetería muy especial en pleno centro urbano. Con el fin de destacar entre la competencia, se diseñaron ilustraciones únicas de sus dos productos estrella: el café y los donuts. Las ilustraciones fueron creadas en Procreate con una estética joven y urbana, como su marca.
I had the pleasure of designing a branding package for a small coffee shop, and it was a truly rewarding experience. The coffee shop has a young and dynamic vibe, with a focus on quality coffee and mouth-watering doughnuts. To capture this energy, I created a colorful and playful design that features a customized illustration of a doughnut as the centerpiece. The doughnut illustration is a nod to the coffee shop’s specialty, and it serves as a focal point for the entire brand. I chose vibrant colors that are both eye-catching and modern, helping to convey the shop’s fun and energetic personality.
Su especialidad, los desayunos para llevar, de ahí surge la importancia del packging: vasos de papel, porta-donuts y bolsas facilmente reconocibles y asociables a su marca.
The branding package included a logo, business cards, signage, and packaging materials. The cohesive design helps to create a unified brand experience for customers, whether they’re sipping coffee in the shop or taking their doughnuts to go.
