Sappi Cyber Security Campaign:
Click with Caution
This campaign plays with the image of the one integral part that lies at the core of any cyber security problem – what we do with our hands. Everything nowadays is clicked, tapped or typed. It all starts – and ends – with the fingertips. Thus, if you click dangerously or tap like a ticking time bomb, then you will surely be hacked.
This is to drive home the core message that all meticulously managed cyber security starts with you, and that the power to keep hackers at bay is, quite literally, in your hands. This campaign was presented internally to Sappi employees as part of their ongoing Cyber Security campaign).
Campaign posters (Displayed in Sappi offices):
Campaign mailers (Sent to Sappi employees):
Intranet banners (Displayed on Sappi intranet & internal screens):
Website mockup (As presented to client):
