MF COSMETICS
Mexican beauty products and cosmetics brand, as well as accessories with the best quality at affordable prices.
With more than 10 years out in the market and distributors throughout the country, MF Cosmetics is one of the best makeup options nationwide.
// Objective
Refresh the identity of the brand, highlighting the great quality and variety of their products. As well as distinguished from the competition through a current and modern design proposal.
// Solution
For MF Cosmetics the logo was adjusted while keeping the sober and elegant personality of the brand. A design line was developed for each type of product, distingishing between them but with visual congruence with the brand. The black and white palette, the bold typefaces, as well as the clean composition, achieve a minimalist and modern style in the overall identity.
“More than you imagined”
