In one of our graphic design subjects, we were formed into groups to make our own bubblegum product to answer a problem, “why do people chew gum less nowadays?”. We made our own name, branding, and marketing strategy. After research, we found that bubblegum has bad effects so we need to reformulate and transform into something new. And who will better try to a new product rather than the ‘teenagers’? We called our product “Supernova”.

The name of the product comes from a star. One of the stages of a star is it transforms into a "Supernova". A supernova briefly "outshine entire galaxies and radiate more energy than our sun will in its entire lifetime". Like humans, when we reach our teens, this is where we start to define what we want to do. We created a user persona as our basis for this product. We imagined her to be full of energy, unafraid to take risks, confused, and and starting to get on her own.

Length: 3 Months | October - December

Pre-Launch: Print Ads, Poster, Billboard, Guerilla Ads (Spaceship Themed Train and Elevator)

Launch: Event, Poster, Giveaways (Keychain, Flyer), Video Commercial

Post-Launch: Poster, Billboard, Sponsorships, Commercial

For the launch we have two main plans, to tour schools and to held events. The event includes exhibits where teenagers are free to create their own inventions or any ideas. We would tour to schools, and malls, bringing new experience to them through a showcase. There would also be free giveaways such as foldable flyers and key chain. To support the product launch, I also created an additional website where they can view the commercial and product. For our final product pitch, we created a diorama of what the product launch would look like.

You can peek at the website I made for the product by clicking the link below.