Matthew Rowett's profile

UBS Evidence Lab - 3D Animation

Matthew Rowett
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UBS Evidence Lab
3D Animation

UBS Evidence Lab is a data hub used to help investors make good decisions. Working with a copywriter and project manager we developed a script for UBS which I turned into a storyboard. I directed the 3D animator on how I envisaged the story to flow using a white surface to show how UBS cleans data and surfaces insights.

The storyboard designs were pivotal in guiding the client through the narrative and directing the 3D designer. This visual approach has become the brand for Evidence Lab and used across various marketing materials. 
Storyboard + Motion Direction: Matthew Rowett

Studio: Signal Noise (Part of The Economist Group)
Client: UBS
Published: October 2018

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UBS Evidence Lab - 3D Animation
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Matthew Rowett's profile

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Matthew Rowett's profile
London, United Kingdom

UBS Evidence Lab - 3D Animation

UBS Evidence Lab is a data hub used to help investors make good decisions. Working with a copywriter and project manager we developed a script fo Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives