Concept: Make a wish. Weddings as the fulfillment of a wish.
The strategy works around the shooting star metaphor. While a mountain-looking M letter (speaks about Marcos` native province and origins: Mendoza) completes the message.
“Weddings are ceremonies full of delicacy and emotions. I want my photos to stand out by themselves and tell the story” Marcos says.
To fit with this, an elegant and minimalist style was selected.
Different brand layouts were needed to fill various brand uses. Square/box version for icons and social media profiles, horizontal version for web, standalone for picture signature, metal pins, photo albums, etc.
Branding elements / assets,
Corporate folder, letterhead, business cards, etc. speak once more about elegance, delicacy and minimalism.
But moreover, they reflect something else; working as a “frame” for Marcos photos. A clean, neutral and almost invisible frame that conducts all the attention over the pictures and their story.
Instagram stories design.
They frame part of a relevant image. The objective of this is create interest in the audience, so they can go to the website and see more.
Photo credits:
