QUECHUA
NH500
Last march, Quechua contact me to realized their new video about their last technologic shoes. The ideas were to demonstrate the technologie of the product without compromise the image of the brand. A perfect mix between traditional and technologies features.
The shoes is inspired by the nature and especially by the ferns, so, the first mission was to find a forest of ferns which is doesn't exists in the Alps ...
Couples days ago, after long nights on google earth, I find my wishes near to Paris ! So we moved with the crew for shooting all the wide angle on this forest.
After this first part, we went to shoot all the designers sequences in a forest close to Chamonix, in Argentiere. Close to the office the shooting was really fast, only 4 hours in the woods to shoot all the Ipad sequences.
Finally back to their office to shoot all the draws, the meeting, and the studio shooting.
C'est en France, au pied du Mont Blanc, que notre équipe de conception imagine, pense et dessine les produits Quechua. Nous les testons sur le terrain avec d'autres campeurs pour nous assurer de leur confort et de leur résistance. Jura, Auvergne... Nous nous rendons sur le plus de terrains possibles, sous tous les temps. Des moments riches en échanges, qui nous sont précieux pour connaître vos retours et anticiper nos futurs produits !
