Initial Intrigue: Ambient
By clothing iconic statues in Manchester city centre, it gives the city a new life. It gives a whole new perspective and makes connections between old and new. Bench are showing they're proud of their roots and want to showcase and share this with its people.
Awareness
Posters around the city centre.
Engagement
The flyer placed around the city and on the Bench website, which gives information about a related sculpture event 'Sculpt Your City' at the Self Made gallery. If they attend the event, there is a promotion of 20% off selected items; this will increase sales for Bench.
Events Guide
On their social media pages, Bench will encourage consumers to sign up to a monthy events guide by email, personalised to their interests. It provides details about future events at the Bench store and surrounding area. As an incentive to sign up, they will be entered into a chance of winning £100 to spend online. Overall this will give Bench valuable insight into the consumer, which they can use in future campaigns.
