Aggressive particle model dissection drives these styleframes, as the camera careens through and among abstract slices and pieces that coalesce, forming the Hyundai Santa Fe in different beauty angles. Each time, the fragments speak to a different feature or quality of the car; for example, glass panes highlighting the sunroof.
I had a lot of fun playing with elements to sell the depth in frame. After the mood was right with the comping and light in the scene, I brought in extra swarms of glass and car parts rendered out of C4D to really immerse the camera in the action.
The kind folks at Stash added these frames to their Style Frames NYC gallery. Check it out!
The final spot was seen on the Hyundai screen in London's Piccadilly Circus.
