TOYOTA ANIMATE PROFIT BUTTON CONCEPT
A Profit Button is a new generation ad format that is a floating element for mobile and desktop.
Toyota lauched the new RAV 4 here in Kenya and I got inspired to create a simple profit button, that would capture the end user with an element of surprise.
My concept inloved the car driving through the dark into the light which would keep the user guessing and then show casing a 360 view of the car.
The Profit Button dimensions are 150 px x150 px but for purposes for sharing on Behance its 1000 px by 1000 px.
Mobile Demo:
