Once again the guys at Planet Innovation got involved to tell a story about a new exciting project they’ve been working on for Merck.

The big challenge here was trying to simplify the very complex functions and features of the device, in a short eye-catching video. So we’ve created a video that merges an infographic look with a storytelling feel, with characters to help us tell this device-driven story.  After all, when it comes to IVF it’s really about just people helping people.