Goal: To design packaging for a set of three different flavours of Jam. The design was decided to have same base for all three packaging but still consisting unique elements as offered by the product.
Features: The design uses the forest-like background (home for Vikings) consistent throughout the design. For the unique element, each design was given a backstory represented in the design (drunk plum/ aggressive paprika and scared lemon/ strawberry kills chilli, strawberry doesn’t play around!).
The brutal depictions for these flavours catch the customers attention more and a subconscious element to the product. A gradient rectangular sticker connecting the cap with the front of the jar was added, sticker makes operating the cap easy and adds to aesthetics of jar too.
Russia do not have craft self-adhesive paper so instead, craft paper texture is used for the print.
The material - matte self-adhesive paper.
