Match Chaos:

A branding project for a powdered matcha

Matcha Chaos: A fresh new brand of instant matcha, a powered 

BRAND: The brand is based on bright colors and simple shapes to convey their sense of "modern convenience." Geometric details, squares, convey the "historical" quality of matcha. This brand connects old and new. 

The green and yellow colors show the growth and restoration. Green returning life and symbolizing renewal. 

 Logo Graphic Style:

Matcha Chaos brand expressed as a detailed graphic show without and with shadow for dimension. 

Various logo forms:

The simple "black and white version" is suitable for screen printing in monocolor and excellent for scaled recognition.  

The simplified color version has application for a variety of branding purposes. 

Here are the logo forms modified for use as a business card (back and front)

The back of the card may also be used for print on t-shirts as part of experiential marketing strategy.