With an air date in 2 weeks and in need of a creative solution, HCF trusted us to create a family friendly commercial for their My Family Packages program.

Working with BWM Dentsu on their script, we ended up bringing Eddie into the world.  He’s a bit accident prone… fortunately, he’s able to get patched up! Eddie proved to be the perfect front man for a campaign designed to highlight the benefits of a health insurance package at all stages of life.

The brand has a strong illustration style that we embraced to create these characters.  It’s all rounded out with our new end frames, part of a motion branding package we created for HCF.