Ghost Mall:

I made some promotional posters for an event. The project included both a short animation/gif and a promotional post image for print or social media promotion.

Color: The event has a "haunted mall" theme so I used bright greens (the Celtic color of death) and some subtle circus-bright orbs in the background.

The font has a "hand drawn" style with a smoky filtered-green haze. 

The goal was to evoke the aesthetic of both creepiness and joy.