Salão Moda Brasil, one of the countries most respected and sought-after fairs in the underwear, beachwear, and fitness-wear segment, was ready for a change. They were seeking a new identity, something more modern and in touch with the premium experience that the event provided for the industry, and as well as a new way to position themselves in the competitive and fast-paced fashion market.
For this project, I collaborated as the lead creative in branding and strategy for Cherry Plus, creating the name and concept of the brand.
Meet Vista.
The word, that means both "view" and "wear", translates the spirit of the project. It's a look into the future of fashion; a peek on what's to come and what we'll be desiring next season. It's the place to be, for both visitors and expositors. It's the latest and the most exciting designs for underwear, beachwear, and fitnesswear. It's a fashion hub for established companies and new talents.
