WTF-Image Campaign #TooJunkYard for JunkYard Dortmund: Culture - Chillspot - Concert Venue - Club
Services: Visual and Conceptual Project, Art Direction, Brand Strategy, Illustrations, Wording, Print Design
JunkYard Dortmund is a cultural venue for events and more - Chillspot, Concert Venue and Club - where art and culture meet. buero_v1 begins a joint collaboration with the JunkYard Dortmund and develops step by step a new visual identity with which the external appearance is redefined: electrifying, versatile, for everyone.
This includes a new image campaign, which is based on the main identity of JunkYard: "JunkYard is for everyone". The image campaign visually deepens that main motif. By developing several key motifs in the form of illustrations, buero_v1 creates an abstract world that perfectly represents the JunkYard visually. Main idea of the image campaign: There are no differences - everyone is welcome.
With the developed claim #TooJunkYard we create a hashtag that clearly underlines the image. The associated key motifs create an extraordinary visual world through hyperbolic representation. buero_v1 takes over Art Direction and designs several "WTF" scenes, which are illustrated illustratively. In terms of color, the motifs are communicated in neon colors, whereby a very high range is achieved - JunkYard Dortmund communicates through the new visual identity only in neon colors -
The following motifs are part of the campaign: Too High, Too Different, Too Hot, Too Nerdy, Too Extreme, Too Dirty, Too Loud etc. Through the claiming, viewers can find content, feel addressed or even be thought-provoking. To the outside, buero_v1 communicates as a whole: JunkYard is there for everyone! Be also #toojunkyard.
JunkYard Dortmund presents the new image campaign at current festivals, as well as in and around Dortmund.
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