Visual Identity for Bún Chả 7 – Vietnamese Streetfood

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Services: Visual Identity, Corporate Design,Web Design

Bún Chả 7 is the first food trailer in North Rhine-Westphalia dedicated to authentic and traditional Vietnamese street food. The traditional Vietnamese dishes are characterized by the large number and special combination of ingredients and spices. buero_v1 combined tradition and modernity and gave Bún Chả 7 a suitable visual identity by developing its corporate design and website.

Inspired by the country of Vietnam and the town of Hanoi, buero_v1 developed an organic logo, which visualizes the liveliness and constantly transforming culture of the Vietnamese.

To emphasize the aspect of tradition, illustrations of Vietnam and Hanoi were widely used. The essence of Bún Chả 7 is reflected in our selection of colours and typography: tradition meets modernity. Bún Chả 7 is presented as of high quality, sustainable and mobile. Noble gold meets a cool grey. A typography with emphasis on serif meets a more modern style sans serifs.

A one-pager has been developed for the website. This stands out by its harmonious combination of the chosen company colours and company fonts. The idea behind the design and layout of the website was that the visitor should have the impression of a visit to Vietnam. Large-scale images complete the overall picture of the website and whet the client’s appetite for more.