The side profile of the 2019 WRC  Hyundai was the most developed and evolved element, initially designed to symbolise the mountain roads and that water and ice crashing around it, this merged with another concept design to incorporate a glitched distortion effect, adding a perfectly fitting modern element to Hyundai’s On-going re-fresh in identity.

The design itself revolves around a new sort of camo: ‘Digital- Motion-Dazzle’ in which I envisioned the car would adapt to its surroundings and enhance it with the dirt/water/snow spray, that is part of rallying for decades, ‘add’ to the livery and integrate with the digital ‘spray’ present on the car. The sensation of speed whilst stationary was a key element in my design thinking as I wanted to give the car the effect of it being ‘ripped apart’ from a standard design into this distortion graphic.