GOOGLE SEARCH: Everybody knows Google and uses it daily, but not all of us know about the new features on Google Search. Did you know that Google offers mobile users a unique way to follow live soccer scores? 

Just search for your team in Google, click on the match and pin the live score. The score will be on your sceen while you use different apps like Youtube, Facebook, Twitter, Instagram, even Tinder.

How can we teach these simple steps? We wanted to do it in a ludic and educative way, so we ask Sesame Street characters to help us out, but little did they know they will help Google Search to show this fun feature to the audience.

Creative campaign: TVC, outdoor, public transport, content, social, influencer mkt, viral.

Google's live score follows you everywhere, to prove it, we introduce the live score into traditional ads, making it an unexpected way to show how this feature work in real time.