InsurePet Branding
Background:
InsurePet is an online portal specialising in pet insurance comparisons, and advice.
Objective:
My task was to create and develop a brand identity with supporting collateral, which included:
A 15 second You Tube in-stream ad, brand assets, conceptualizing and creating marketing and direct mail collateral, icons as well as a responsive landing page.
A 15 second You Tube in-stream ad, brand assets, conceptualizing and creating marketing and direct mail collateral, icons as well as a responsive landing page.
Logo Concept:
The “I” in the word “insurance” is inspired by a pet’s tail. It points the customer
in a positive direction and says “I’m alert, interested and ready to go …”
Pet’s use their tails to balance and as a way of communicating. This tail says: “We’ve done the research”
in a positive direction and says “I’m alert, interested and ready to go …”
Pet’s use their tails to balance and as a way of communicating. This tail says: “We’ve done the research”
If you've reached this low down in the project,
you’re amazing and I thank you for viewing my work.
you’re amazing and I thank you for viewing my work.