kriative kip's profile

TAKING Ls

kriative kip
•
 When you take an L it means you suffered a loss. Every day people go through
such experiences that most of us can relate to directly or know someone who has.
Taking an L is not a pleasant experience but this time LEXUS encourages you
to take one in reference to their iconic logo, promising an amazing experience
contrary to the experience of taking an L.

 PHOTOGRAPHY - WWW. LEXUS.COM  ART DIRECTOR / COPYWRITER -  JAMES K.  MAIYO

Advertising copywriting minimal print art direction kriative kip nairobi kenya Lexus automotive
Advertising copywriting minimal print art direction kriative kip nairobi kenya Lexus automotive
Advertising copywriting minimal print art direction kriative kip nairobi kenya Lexus automotive
Advertising copywriting minimal print art direction kriative kip nairobi kenya Lexus automotive
TAKING Ls
Published:
kriative kip's profile

Owner

kriative kip's profile
Nairobi, Kenya

TAKING Ls

"L's" are Losses. When you get an L, it basically means you failed at something. In these series of minimal print ads, Leveraging on everyday exp Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives