这是一套来自中国云南的系列羊奶粉，共有四款，分别是男士羊奶粉、女士羊奶粉、学生羊奶粉、儿童羊奶粉。目前在中国市场，同类型产品的多数做法是将人物的相片放在包装上，例如“男士奶粉”，就会用一张健康男性人物喝奶或者是阳光积极的图片来表示，但这种表现手法出现的频率太多之后，导致产品在传播上陷入了一种单调乏味的氛围中。
为了改变这一现状，我们采用手绘方式，将产品对应的人群和“羊”的特征进行结合，形成了独特的视觉符号。并且连同羊群生活的环境也和人类生活的环境进行了结合，一并手绘出来，尽可能的描绘出一种舒适完整的生活场景，来暗示说明羊群的生活很优质，同时，这样产出的奶，制作的奶粉也同样上乘。最终呈现出有别于传统做法的产品，增添了消费者的购物乐趣，同时也让商家的产品能够更快进入消费者的视野。
This series of powdered goat milk come from China’s Yunnan Province, including four formulas respectively provided for men, women, students and children. The package design of similar products on the current market usually uses photos of people. For instance, the picture of a healthy man drinking milk or showing positive quality is placed to indicate a men’s milk product. However, when this kind of design dominates the market, it means that the visual effect of these products is stuck in a rut.
To change this situation, we combined the figure of a human, based on the target consumers of each formula, with the feature of a goat in our drawing to create unique visual signs. The background in the drawing is also an integration between goats’ living environment and humans’ living space, a life scene which is depicted as much comfortable as possible, signifying the quality life of goats and the superior quality of the powdered milk. As a whole, the package design of this product series is different from its competitors, which is able to draw consumers’ attention within a shorter time and deliver them a better shopping experience.
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