Mamasuka Hot Lava Sauce TVC
The new product from Mamasuka, an unique hot sauce with a touch of sweet taste and some other ingredients that add rich taste in your mouth. We came up with 'Rame Pedesnya', which means in english 'A Rich Spice Taste'.
An unique taste of spicy needs an unique TVC to establish the product in the market. We created a TVC without any voice over for the story, just a well balanced tune and the sound of reaction when you eat something that spicy. Creating an entertaining TVC whilst telling the product in the whole time.
The key visual for the product also having the same concept. A fun and different visual with the product at the centre of the attention.
Executive Creative Director: Nugroho Nurarifin
Creative Group Head: Finy Tjong
Senior Copywriter: Juenre Sitanggang
Senior Art Director: Yohanes Devan Rudinatha
Photographer : Vika Rahma
Food Stylist : Stacy Louies
DI & Grading : Devtha Altrima & Janed Kharisma
