Cinemark/ Robot
When we go to the movies it’s that moment where everything is good, we leave all the bad outside and connect with those around us and with our emotions that are pushed aside due to our daily routines. At the movies nothing interrupts us, we just let ourselves get carried away by the experience we are living that no other platform can match. The lights go out, we connect with the screen and nothing can get in the way.
THE COMMERCIAL shows a robot going through the boredom of daily life in the big city - waking up, going to work, riding the bus home again. Until he goes for a date. At the movies, he experiences emotions and the robots suddenly turn human. All to the soundtrack of Judy Garland singing Danny Boy.
CREATIVE TEAM
CCO: TONY WAISSMANN
ECO: Claudio Giovanelli
CREATIVE DIRECTORS: MARIA LUJAN DONAIRE / HERNAN DAMILANO
ART DIRECTOR: GASTON CANAVES
COPY: AGUSTIN ALBA
