AMRO MUSIC CORPORATE ICON
DESIGN & ANIMATION
I worked on a project to design corporate icons from a music store. they have 23 core values that must be transformed into a simple and impactful icons.
About Amro Music
Amro Music in Memphis is one of the largest and most respected musical instrument stores in the U.S. The company was founded in 1921 by Mil Averwater and is now operated by the third and fourth generations of the Averwater family. Amro specializes in pianos, organs, and school band and orchestra instruments.
Brief
"We just created a set of core behaviors, we are calling the our Fundamentals. We would like an icon to accompany each of the 23 fundamentals. It will be in print and as a badge on our payroll system. I would like each icon to summarize or correspond to each of the 23 Fundamentals. This project is primarly going to be used Internally - so it will only be seen by our team"
Key
Recognize the fundamental, Excitement, Energy
