Chick-fil-A Social & Mobile Apps
Feed your fun side
Chick-fil-A hosts an annual Cow Appreciation Day each year, offering a free chicken sandwich to any customer partially dressed as a cow and a free meal to guests dressed head-to-hoof in cowstume. We wanted to take Chick-fil-A's latest Cow Appreciation Day mobile and social by tying together the in-store "cowstume" festivities, with an NYC Cow Bus Tour and online photo contest. We loved working with these cows so much we ended up creating a whole digital kids program identity kicked off with an iPad app featuring games/puzzles around their newly launched "amazing cow hero" comic books.
Chick-fil-A hosts an annual Cow Appreciation Day each year, offering a free chicken sandwich to any customer partially dressed as a cow and a free meal to guests dressed head-to-hoof in cowstume. We wanted to take Chick-fil-A's latest Cow Appreciation Day mobile and social by tying together the in-store "cowstume" festivities, with an NYC Cow Bus Tour and online photo contest. We loved working with these cows so much we ended up creating a whole digital kids program identity kicked off with an iPad app featuring games/puzzles around their newly launched "amazing cow hero" comic books.
Role: Creative Strategy, Direction, and Design
