RAM - Bulgarian mountain bikes
Exhibition stand design
Graduation project
RAM Bikes is a bulgarian company producing quality mountain bicycles. Although mountain bikes are the main focus, RAM offers wide range of bicycles mainly in 5 groups: Downhill, All Mountain, Cross-Country, City and Junior bikes.
The main focus of this project was creating an exhibition stand for RAM Bikes and designing completely new visual identity for the company.
My goal was to project the feeling of dynamics, while focusing on the stability of the bicycles. As mountain bikes are the main focus of RAM, I decided to use the shape of the triangle, which is associated with the mountains, as well as stability and dynamics. The triangle is the main shape defining the design of the exhibition stand and visual identity.
Graphic design and Visual Identity: click here
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Thank you!
