MAWU is an inclusive and sustainable beauty brand that celebrates diversity in body, mind and spirit.

 Based on indigenous African beauty rituals and using locally sourced botanicals, MAWU creates hair and body care products that are vegan, safe and not tested on animals. 

Sustainable sourcing contributes to the livelihood of many populations across Africa. Responsible harvesting of native species such as Shea and Baobab oil helps fight deforestation and preserves African biodiversity.