GitHub Brand Experience
Our challenge was “How can you give a voice to members of this community through the lens of GitHub?”
Our idea “Mona is your alter-ego”
Our solution ahead of and at Universe, was to give members of the GitHub community a custom way to represent themselves on and off GitHub through the image of Mona, GitHub's curious, inventive and fun-loving mascot.
Role: Creative Director and Strategist
Octocat Figurine
We modeled and designed the packaging for a customizable blank vinyl figurine entitled "Blanktocat." The perfect adornment for that empty spot on a developer’s desk.
Octocat Generator
We created an online and on-site installation at Universe entitled "My Octocat." My Octocat is a fun app where developers can create their avatar to be shared and or uploaded to their GitHub profile, using hundreds of custom illustrations and icons.
Octocat Twitter
To help give our community of developers a louder voice, we launched Mona Lisa the Octocat's Twitter account at the same time we launched the figurine and generator.
