GitHub Brand Campaign 2018

GitHub Branding 2018

GitHub is an open source community home to over 31 Million developers. A community where developers come together to share, collaborate and build software.

Our high-level goal was to increase GitHub's brand awareness and deepen the positive experience fans have with our brand through an integrated campaign, resolving at GitHub’s tentpole event, Universe.

GitHub Brand Campaign

Our challenge was “How do you increase brand awareness amongst a global community this vast, diverse and impactful?”

Our idea was “Tech isn’t bad, it’s just how it’s directed.”

Our solution was to highlight and celebrate ahead of and at Universe 2018 what’s possible when developers from all around the world come together on GitHub to create, share, and iterate on something bigger than themselves.

Role: Creative Director and Strategist

Building the Future Brand Video

Millions of futures are being built on GitHub every day by individuals like you. Through the power of open thinking, an open internet, and open source, now is a moment of unrivaled potential. Gone are the days of waiting for someone else to find the way. It’s people like you—with an idea and a passion to ignite change—that are actively building tomorrow.

Our Results

“Brilliant Campaign.”

— Alexis Ohanian, Co-Founder of Reddit

QTR MILLION plus brand video views (all organic traffic)

Building the Future Doc Videos

We believe the future is up to all of us. Which is why we wanted to chronicle developers, their projects, and the positive impact they’re having. One video was released per week, starting four weeks out from Universe.

Building the Future Doc, Tiffani Ashley Bell

Back in 2014, Tiffani Ashley Bell read about Detroit shutting off the water supply for thousands of residents who were behind on their bills. Inspired to do something, she found access to the delinquent accounts—and wondered if she could help pay them off. Along with her co-founder, Tiffani built a website using GitHub to connect donors with those in need. Since then, The Human Utility has helped nearly 1,000 families and is one of the few non-profits backed by Y Combinator. Tiffani Ashley Bell, building the future of human rights.

Building the Future Doc, Julius Sweetland

Julius Sweetland is the creator of OptiKey, an on-screen keyboard that allows the user to communicate and control their computer with their eyes. The program is completely free and fully open source, unlike similar models that come at extremely high costs. Thanks to the help of new volunteers and contributors, it has evolved to include 19 languages. Julius Sweetland, building the future of assistive technology.

Building the Future Exhibit

These videos culminated both online and at an on-site exhibit under the campaign moniker "Building the Future." Attendees visiting the exhibition could learn more about each developer featured, and hopefully, leave a little more inspired.