Skala is a tech services startup that specializes in website development for tech and hospitality startups, small businesses and freelancers. Their services also branch out to White Hat SEO (on-page and off-page), as well as WordPress customization. The founder wanted to create a visual identity that communicated the friendly, client orientated, expert approach that Skala would be built on, that focuses on being dedicated to finding solutions specific to each client. The goal was to create a fun and friendly brand, while communicating the professionality and attention to detail required to connect with customers.